Cash Flow Management in FMCG: A Case Study on Financial Turnaround

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Client Industry: B2B Logistics & Supply Chain
Company: KAT and Company – Strategic CFO & Financial Planning Experts


📌 OVERVIEW

A mid-sized logistics company engaged KAT and Company to solve a recurring issue: cash flow management in logistics had broken down, leading to cash gaps that disrupted vendor payments, delayed fuel purchases, and even risked service-level agreements with key clients.

Despite growing revenues and high order volumes, the business lacked structured financial planning. Their accounting systems captured historical data but failed to support forward-looking decisions. Seasonal cash shortages and ad hoc financing had become routine.

It wasn’t a revenue problem—it was a visibility and planning problem.

CHALLENGES IDENTIFIED

Through our discovery process, we identified the following roadblocks:

Absence of reliable cash flow forecasting systems

Delayed receivables from long payment cycles

Mismatch between operational costs and revenue inflows

Lack of a defined strategy to manage working capital

These issues were limiting growth, increasing debt reliance, and eroding financial stability.

💡 Our Approach: Real-Time Insights + FP&A Discipline

KAT and Company implemented a tailored financial planning and analysis (FP&A) solution with built-in cash flow intelligence:

Cash Flow Diagnostic & Model Setup

We built a rolling 13-week cash flow model to uncover timing gaps and stress points across receivables, payables, and operational outflows.

Structured Receivable Cycle Management

Redesigned invoice workflows
and follow-up systems to
accelerate collections from
corporate clients.

FP&A-Backed Strategic
Forecasting

Built an integrated monthly forecast model incorporating cost fluctuations, fuel pricing, fleet expansion, and client billing schedules.

📈 RESULT DELIVERED

✅ ₹40 Lakhs in Cash Flow Improvements Over 6 Months
✅ 30% Reduction in Working Capital Stress
✅ Real-Time Visibility for Decision-Making
✅ Better Planning for Fleet and Resource Allocation

These improvements gave the business a level of control and stability they hadn’t experienced in years. It also helped secure better terms with lenders and suppliers by showcasing financial clarity.

cash flow management in FMCG

🔑 KEY TAKEAWAY

In high-volume, operations-heavy sectors like logistics, cash flow can make or break momentum. A robust financial planning system, backed by real-time insights, is no longer optional—it’s a strategic necessity.

With the right FP&A framework, even industries with long receivable cycles can stabilize growth and reduce financial pressure.

For more insights on how modern accounting practices are transforming industries, visit Harvard Business Review – Finance.


📞 Let’s Streamline Your Financial Backbone
Whether you’re in logistics, distribution, or service operations — our team helps align your numbers with your goals.

👉 Explore Our Virtual CFO Services
📩 Email: tkeswani@katandcompany.com
📞 Talk to Our Experts

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