Cash Flow Management in FMCG: A Case Study on Financial Turnaround

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Client Industry: B2B Logistics & Supply Chain
Company: KAT and Company โ€“ Strategic CFO & Financial Planning Experts


๐Ÿ“Œ OVERVIEW

A mid-sized logistics company engaged KAT and Company to solve a recurring issue: cash flow management in logistics had broken down, leading to cash gaps that disrupted vendor payments, delayed fuel purchases, and even risked service-level agreements with key clients.

Despite growing revenues and high order volumes, the business lacked structured financial planning. Their accounting systems captured historical data but failed to support forward-looking decisions. Seasonal cash shortages and ad hoc financing had become routine.

It wasnโ€™t a revenue problemโ€”it was a visibility and planning problem.

CHALLENGES IDENTIFIED

Through our discovery process, we identified the following roadblocks:

Absence of reliable cash flow forecasting systems

Delayed receivables from long payment cycles

Mismatch between operational costs and revenue inflows

Lack of a defined strategy to manage working capital

These issues were limiting growth, increasing debt reliance, and eroding financial stability.

๐Ÿ’ก Our Approach: Real-Time Insights + FP&A Discipline

KAT and Company implemented a tailored financial planning and analysis (FP&A) solution with built-in cash flow intelligence:

Cash Flow Diagnostic & Model Setup

We built a rolling 13-week cash flow model to uncover timing gaps and stress points across receivables, payables, and operational outflows.

Structured Receivable Cycle Management

Redesigned invoice workflows
and follow-up systems to
accelerate collections from
corporate clients.

FP&A-Backed Strategic
Forecasting

Built an integrated monthly forecast model incorporating cost fluctuations, fuel pricing, fleet expansion, and client billing schedules.

๐Ÿ“ˆ RESULT DELIVERED

โœ… โ‚น40 Lakhs in Cash Flow Improvements Over 6 Months
โœ… 30% Reduction in Working Capital Stress
โœ… Real-Time Visibility for Decision-Making
โœ… Better Planning for Fleet and Resource Allocation

These improvements gave the business a level of control and stability they hadnโ€™t experienced in years. It also helped secure better terms with lenders and suppliers by showcasing financial clarity.

cash flow management in FMCG

๐Ÿ”‘ KEY TAKEAWAY

In high-volume, operations-heavy sectors like logistics, cash flow can make or break momentum. A robust financial planning system, backed by real-time insights, is no longer optionalโ€”itโ€™s a strategic necessity.

With the right FP&A framework, even industries with long receivable cycles can stabilize growth and reduce financial pressure.

For more insights on how modern accounting practices are transforming industries, visit Harvard Business Review โ€“ Finance.


๐Ÿ“ž Letโ€™s Streamline Your Financial Backbone
Whether youโ€™re in logistics, distribution, or service operations โ€” our team helps align your numbers with your goals.

๐Ÿ‘‰ Explore Our Virtual CFO Services
๐Ÿ“ฉ Email: tkeswani@katandcompany.com
๐Ÿ“ž Talk to Our Experts

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